Client notes
These are owners and managers who let us read a season. They name the review they bought. One of them still wanted a single occupancy figure we would not invent.
Group booking-trend review
They sat with our reception in Harrogate and in the smaller site near the station, and refused to let Saturday colour speak for the facial rooms. The pack named Tuesday 14:00 as the hole we had been stepping around for two winters.
Helen Crowe · Owner, three-site hair and beauty group, North Yorkshire
Treatment-menu mix reading
I wanted a single occupancy figure for the landlord. They would not give me one. At first that irritated me. After the briefing I was glad — the spa beds and the colour chairs were never going to share a percentage without lying.
Jonathan Adeyemi · Partner, wellness rooms above a city hair floor, Leeds
Peak-window and opening-hours study
The hours study confirmed what our late Thursday already felt like: the last hour was a courtesy to a handful of colour clients, not a reason to keep two treatment rooms lit. We still kept Thursday late for hair. We stopped pretending the spa was part of that story.
Siân Preece · Area manager, five salons, South Wales and Bristol
Single-salon diary shape study
Callum spent two half-days at the desk because our paper book still uses first names for rooms. The written shape of the week was shorter than I expected, and more useful than a long appendix.
Donna Whittaker · Independent salon, Lincoln
A longer note · Harrogate and the station site
Helen Crowe’s group had a flagship colour floor that booked like a textbook Saturday and a second site whose facial rooms emptied after lunch. For two winters the partners had argued about whether to add a late Thursday. The group review kept Saturday colour in its own column and put Tuesday 14:00 on the page with room names attached.
They did not change Thursday hours for the spa. They moved one therapist’s finish time and stopped advertising a midweek package that had not occupied the bed in the season we read. That is the kind of ending we will own in a briefing. It is not a slogan about transformation.